July 1, 2008
CCTV Media Center, Beijing, China

    BEIJING, July 3 /Xinhua-PRNewswire/ -- Hosted by renowned CCTV Olympic Channel host Zhang Bin, on July 1, 2008, www.ku6.com signed an official agreement with China Central Television (CCTV) to formally launch the Olympic service plan. Under the agreement, www.ku6.com will offer Video-on-demand (VOD) services of Olympic contests on web during the Olympic Games. CCTV and www.ku6.com created two No. 1 records in China -- CCTV granted Olympic VOD right to a video sharing website for the first time and www.ku6.com also became to date, the sole video sharing website that signed a cooperative agreement with CCTV on the Olympic Games. Among the attendants of the ceremony were representatives of BOCOG, cooperation partner Baidu and www.ku6.com's advertisers.
www.ku6.com received a broadcast license from the State Administration of Radio, Film and Television last month, the first among domestic video sharing websites, demonstrating its solid position in the industry and popularity among users. The cooperation with CCTV on the Beijing Olympic Games was its second achievement in less than a month. 

    Li Shanyou, Chairman and CEO of www.ku6.com, stated that the win in both the broadcast license and the Olympic VOD right in a short time was a recognition of the Company’s efforts in the past two years and its unique UGA mode. Upon obtaining the license, it has been cooperating actively with CCTV to build up its brand reputation among a vast web audience base and video authors to provide a valuable and sustainable interactive marketing platform for advertisers. In the past two years, www.ku6.com has become an advanced company characterized by forwarding-looking strategies and unlimited potentials as a result of its understanding of the Internet and the video industry, reflected by its 9 million current independent users and over 80,000 videos uploaded every day. Under cooperation with CCTV, the website will go through major enhancements in products quality, technology, and services. 

    During the ceremony, www.ku6.com also featured its “Happy Olympic VOD Service Plan”, aiming at providing a strong guarantee for the website’s VOD service in terms of technology, content, customers and the market. In respect of technology, the browsing speed will be upgraded with broadened bandwidth to allow a flow of 250 million pages every day. Valuing users’ experience, a top priority for www.ku6.com, the company invested heavily on enhancing user’s control over the management of their originally produced materials, and has been working with Baidu to provide a more flexible and interactive user experience between platforms. To better cooperate with advertising clients, www.ku6.com will sign “Olympic marketing” agreements with advertising partners, which will greatly enhance the work intensity and strength. Hence, under the general requirement for advertisers during the Olympic Games, and will set up a special Olympic service committee to ensure the proceeding of the “Olympic marketing” program. 

    Beijing in an industry with the greatest commercial value in the future, www.ku6.com targets to seize every opportunity to thrive in the business. The Olympic VOD right and broadcasting licensee doubtlessly provide the company with an advantage in the overall competition and www.ku6.com looks forward to steady and sustainable growth. 

    For more information, please contact:

     York Yao       
     Tel:   +86-10-6232-1818 
     Email: Yaojianjiang@ku6.com
 
SOURCE www.ku6.com