Shanda Interactive Entertainment Ltd. Column

Introduction Shanda Interactive Entertainment Limited (Nasdaq: SNDA) is a leading interactive entertainment media company in China and offers a portfolio of diversified entertainment content that is accessible via the Internet. Shanda operates one of the industry’s most diverse portfolio of online games and interactive entertainment, including some of the most popular massively multi-player online role playing games, or MMORPGs, and casual online games in China as well as online chess and board games and network PC games. Shanda is also a provider of cartoon, literary and music content. As of June 30, 2005, Shanda had approximately 460 million registered accounts, 18.5 million active paying accounts and more than 2.5 million total peak concurrent users for all of its games in commercial service. Shanda’s content is accessed and enjoyed by users via its integrated operating platform, which includes its simple and efficient payment system, nation-wide distribution platform, 24/7 customer service support, strong technical support team and an extensive server network. Shanda’s interactive entertainment platform attracts a large and loyal user base. Shanda believes more users are interacting with a community of thousands of other users and enjoying the company’s interactive content from home. Shanda has developed an integrated interactive entertainment solution for the digital home through the integration of software, hardware, content, network infrastructure and service as well as through cooperation with several leading content providers in China and from abroad. This integrated entertainment solution brings home users a portfolio of comprehensive entertainment content, which includes movies, music, games, online shopping, lifestyle information and educational content, as well as various applications and services. Shanda believes that its home strategy will make it easier for Chinese families to access and enjoy the company’s content from the comforts of their living rooms.    Contact   Shanda Interactive Entertainment Ltd. No.1 Intelligent Office Building, No.690 Bibo Road, Pudong New Area, Shanghai, P.R.C Zip code:201203 Tel:021-50504740 Fax:021-50504740-8088 E-mail: info@shanda.com.cn    Enterprise Logo   Show Logo